Who is Bailey?
I'm a digital marketing professional with a strong focus on social media marketing and content development.
I have 5+ years of experience working with both B2B and DTC brands, in-house and agency side.
Aside from freelancing, I hold a mid-senior position at Bamboo as Marketing Manager, Demand Generation.
Skills
Hard Skills
- Social media content production and management
- I love developing campaigns across social platforms, online content, testing new content styles, and executing campaigns efficiently.
- Content marketing development
- I enjoy writing and researching timely topics and industry news that helps provide value to customers and readers.
- Community management
- I love engaging with online communities, resolving customer inquiries, and creating a positive brand reputation for brands online.
- Strategy development and optimization
- KPI reporting and robust analytics
- I lean heavily on reporting and ensuring my work is scaling up to company goals and that content and engagement tests are being measured properly.
Soft Skills
- Time management
- I manage time efficiently, work to optimize whenever possible, and always consider how my work affects the business goals.
- Communication
- I ensure clarity, conciseness, and next steps through any email, Slack, phone or video communication.
- Teamwork
- I love collaborating, meeting new teams, and understanding different working styles.
- Self-starter with a strong desire to learn
- I take initiative and work to problem solve.
- Willingness to ask questions
- I'm not afraid to ask for help or clarification when need be.
Testimonials
Danica Janae, Influencer (@bynicalina)
"I am so happy to have worked with Bailey. She is the reason why I have been able to work with so many brands around the world. I finally became a Revolve Girl because of her, I got to work with hundreds of brands and develop relationships with a lot of them, and every week felt like a Christmas morning with all the packages rolling through.
I'm beyond grateful to have worked with someone who dedicated her time to the growth of my personal brand and my business. I'm grateful for the sprinkles of updates she would send per month along with quick updates via iMessage. I believe she was the catalyst to my start in being a "serious" influencer because of all that she's done."
Derek Neuts, Founder of IronGlove Studio
"Bailey freelanced for my company to fill client needs in social media management and pay-per-click campaigns. Her knowledge of this industry is rich and she's on-point with current trends and assessments of actionable deficits that can be improved. She's a pleasure to work with and could interface with our clients professionally, thoughtfully, and strategically at all times.
Bailey's attention to detail is impeccable and she has the know-how to create client SMM management guides and other related materials for those clients who struggle with understanding the dynamics of today's social media presence. I would definitely work with her again and recommend her for more advanced-level work."
Social Media Campaign Examples
A social media giveaway campaign I produced for an edible cookie dough company!
An IT training client I worked with who is both B2B and DTC. Their primary platform is Twitter.
While working at d+d, I managed our marketing agency social accounts for a duration of time.
Content Writing Examples
A blog post I wrote on How to Marry Paid and Organic Social, featuring some short interviews from Growth Marketing experts.
A blog post I wrote while working at WITHIN, a performance marketing agency. 6 Ways to Advertise on TikTok.
Following my first post-grad internship, I wrote a reflection piece on LinkedIn to share my experience and goals for the future.
Influencer Campaign Examples
A holiday baking influencer campaign I executed for Doughp Cookie Dough with Sydney Thornton (@soelsister).
An influencer I worked with to secure brand partnerships. This campaign was for Boracay Skin.
While working with Shey, a huge accomplishment was getting her on the Revolve PR list for partnerships!
Services
Social Media and Community Management
- Develop and test timely, engaging content to grow audiences across TikTok, Instagram/Instagram Reels, Twitter, Facebook, and LinkedIn, such as podcasts, text-only posts, LinkedIn Articles, engagement prompts, polls and customer questionnaires or surveys and more.
- Draft social post/editorial calendars on a monthly or quarterly basis and scheduling content across platforms.
- Work with social media influencers and bloggers for sponsored content and paid promotional pieces.
- Create, run, manage and report on paid social media ads across platforms, testing various creatives and messaging.
- Work to find the best ways of connecting and engaging with an audience.
- Provide quick, precise and correct information to answer any customer queries and escalate issues to the appropriate team member or party.
Content Marketing and Brand Awareness
- Develop industry-related content for blog posts, case studies, sponsored content, co-marketing pieces and social media captions.
- Copy write and edit content for webpages, emails, and marketing materials, including SEO-based content and research.
- Produce insightful captions, comments and discussions for online communities and partners.
- Create and optimize content for websites, marketing materials, brochures, media kits and rate cards, and external communications.
- Draft posts, finding the best images to match the subject matter, and reporting on success of said content over a specific duration.
- Source and research external, third-party content to share on social and owned channels to amplify, keeping tabs on industry trends, news and conversations.
Services
Influencer Marketing and Partnerships
- Secure and report on influencer partnerships and campaigns, coordinating blog posts and sponsored content.
- Develop impactful content in partnership with influencers that can be repurposed on brand social channels and via paid social ads.
- Using tools like Google Analytics, report on website traffic, sales (if applicable) via Shopify or similar platform.
- Track sales made via influencer promo code and report against partnership cost, determining success of the partnership.
- Source and leverage up-and-coming micro-influencers (smaller, more genuine audiences).
- An example of some of the brands I have gotten partnerships with for my clients: boohoo, GoJane, Versed Skin, Winc, MaxRieNY, Tribe Kelley and Mejuri.
Analytics Reporting and Strategy Development
- Using tools such as Asana, Buffer, CoSchedule, Mailchimp, Google Analytics, Ahrefs, SEMRush, SproutSocial and Facebook/Instagram Insights to see the success of campaigns, promotions and organic content.
- Analyze data and social reports to adjust strategy and content depending on what's working and what's not, testing new content.
- Follow through with KPIs weekly and quarterly in response to goals set, and laying out clearly how those goals were met or how they can be improved.
- Extensive reporting on social media metrics: Follower growth, engagement, reach/impressions, video views, and traffic from social media referrals.
- Research, learn and understand how to improve campaigns, connect deeper with online audiences and improve/streamline internal systems.
